Why Online Reviews are Essential for Your Brand?

Brand Monitoring

While positive reviews are a major asset and can go a long way in boosting brand reputation, negative and fake reviews serve the opposite effect and can all damage your online reputation. Are online reviews matter? Whether they are essential for your brand? The answer is yes. Reviews do matter for businesses. Now comes the […]

Why Does Brand Monitoring Matter and How Does It Benefit Your Business?

Brand Monitoring

Brand monitoring is the process conducted by businesses of trailing all mentions about your brand, service, or product and monitoring their growth and standing in the industry. It deals with the tracking different channels to identify where your brand is mentioned. The channels monitored may include social media, search engine results, links from other websites etc. […]