Table of Contents – Brand Monitoring

• Introduction
• What is there to Monitor?
• What Determines a Good or Bad Reputation?
• 3 Reasons Why Media Monitoring Is Important for Your Business
• Brand Monitoring Tools
• Our Methodology
• Conclusion

Introduction

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffett

Brand monitoring is an important investment in today’s business environment. The process involves proactive monitoring and analysis of a brand’s growth, reputation and associated brand content. When it comes to delivering relevant messages as a brand, it is essential to what’s going on in the world, your industry, and consumers’ minds.

Brand monitoring deals with the tracking different channels to identify where your brand is mentioned, and lets you understand what audiences think about your brand & keep track of conversations.

This page is going to delve deep into brand monitoring. Learn about what is brand monitoring, and what it’s used for, how to manage brand reputation, benefits, the different tools, and the methodology used.

What is There to Monitor?

When it comes to brand monitoring, different organizations have different wants and needs. Coming to the most common questions you may have on this, what should be monitored?

You can track for brand and product mentions, major staff mentions, campaigns, Incoming links to your website, associated hashtags, and much more.

What Determines a Good or Bad Reputation?

• Reviews of your company
• Your response to both positive and negative reviews
• Your online presence

Positive reviews are a major asset and can go a long way in boosting brand reputation. Negative serve the opposite effect and can all damage your online reputation. According to latest report, nearly all consumers (97%) use online media when researching products or services in their local area. You can also get professional advice on managing your online reputation from a brand monitoring company.

Three Reasons Why Media Monitoring Is Important for Your Business

1. Build a strong brand – Building a good reputation and protecting your brand against infringements is a continuous challenge. It helps you to see what people think about your brand.

2. Standing and crisis management – It helps PR, marketing and communication, and public affairs teams to keep a foresighted eye on the associated conversations or news stories around your products, services, industries. Reputation can make or break your business. Companies cannot afford to neglect the negative review, as it can adversely affect your image and subsequently your earnings.

3. Risk mitigation – With proper brand monitoring methods, you can monitor, detect and mitigate infringing third party activities on print media or social media that could have direct impact on reputation and business. For this, you can hire the service from a media monitoring service provider.

Brand Monitoring Tools
All your online channels need to be monitored at all times. This is where brand monitoring tools come to your aid. What are the brand monitoring tools to be used for social media research, trend tracking and image analysis? The most common of them are listed below:

• Google Alerts
• Google Search Console
• 24iEye
• Media Watch

Our Methodology

• Track and analyze how news and social media think and feel your brand.
• Effectively capturing and interpreting media coverage.
• Track the source of contents and insights anywhere from the globe.
• Custom results to focus on what is most important.
• Filter based on date, mention source, sentiment, number of visits, and many more.
• Create and save searches across news and social media using the keywords that relate to the brand.
• Track for brand mentions, executives, campaigns, and associated hashtags in real-time, on a global scale.
• Build interactive, shareable dashboards showcasing high-level trends that highlight the brand health over time.
• Analyze buzz quality and quantity to gain new insights about the customers and source.
• The positive, negative and neutral sentiment insights, highlights the better understanding of customer attitudes.
• Customize the alerts and notification based on the requirements

Let Us Handle All Your Entire Brand Reputation Management Requirements

With brand monitoring from 24ieye, you can significantly improve your understanding of what makes a successful marketing strategy – and stay ahead of the competition.